Brand Identity

Discover new worlds

Sheikh Zayed, Giza, Egypt

Our aim was to craft a space that feels simultaneously timeless and futuristic, a place where visitors can immerse themselves in a world of endless possibilities. 

To achieve this, we sought to create a visual identity that is vibrant yet grounded, speaking directly to our audience's senses.

Central to our vision is the concept of visual perception. Our logo design embodies this idea, serving as a dynamic representation of the diverse viewpoints and interpretations found within our exhibits. This visual system extends across various mediums, providing a cohesive and engaging experience for our audience. abdekareem

This project was done in collaboration with Allthingsdibo and Ahmed Essam.